The real estate market is a complex dance where a buyer’s success depends on a seller’s strategy (and vice versa). Whether you are searching for your new home or aiming to get the maximum value for your property, acting with intelligence and strategy is key.

I: Key Tips for Sellers

Your goal is to maximize value and minimize time on the market. Forget emotion and focus on strategy.

1. Price: Be Competitive, Not Greedy

The #1 mistake sellers make is overpricing their property, often based on sentimental value.

• The Reality of the First Month: The most critical window for selling a house is the first month. If the price is too high, potential buyers will ignore it, and when you drop it later, they will wonder what is wrong with the property.
• The Comparable (Comps) Rule: Ask your agent for a detailed analysis of recent sales (not current listings) of similar properties in your neighborhood. Your price must be in line with these “comps.”

2. Master the Art of “Home Staging” (Depersonalize and Declutter)

Buyers need to imagine themselves living in your space, not you.

• Zero Clutter: Remove excess furniture, personal items, family photos, and refrigerator magnets. Clutter is all they will see in the pictures.
• Neutrality Sells: Paint walls with neutral colors (white or light gray). This maximizes light and makes spaces feel larger.
• The Scent Factor: Make sure your house smells good (clean, not of artificial air freshener). Ventilate well before every showing.

3. Prepare the Documentation Before Listing

Offers fall through due to slow legal processing. Be proactive.

• Documents in Order: Have the deeds, proof of no property tax or water debt, and any relevant construction plans or permits ready before the house goes on the market.
• Pre-Repairs: Invest in small repairs that you know will come up in the inspection (e.g., minor leaks, dripping faucets). This will save you time and prevent the buyer from asking for larger discounts later.

II: Key Tips for Buyers

Your goal is to get the best price, secure the right property, and protect your investment.

1. Mortgage Pre-approval is Your Superpower

Never start looking before knowing exactly how much you can afford and how much the bank will lend you.

• Set a Real Budget: A bank pre-approval gives you a realistic limit and allows you to act quickly when you find the ideal house.

• It Gives You Credibility: A seller will always prefer an offer from a buyer with a pre-approved mortgage, as the risk of the deal falling through is much lower.

2. Know the “Hidden Costs” of Buying

The sales price is just the beginning. You must have a separate fund for closing costs.

• Notary Fees (Gastos Notariales): In Mexico, these costs (taxes, notary fees, registration rights) can amount to 5% to 8% of the total property value. This is an expense that cannot be mortgaged!
• The Appraisal (Avalúo): This is a banking requirement that you must cover. Ensure that the commercial value matches the price you are going to pay.

3. Never Waive the Professional Inspection

A house may look perfect, but only an expert can detect costly structural problems.

• Request a Contingency: Make sure your offer is contingent upon a satisfactory inspection.
• Negotiate with Data: If the inspector finds a serious problem (roof moisture, electrical failures), use that report as leverage to negotiate a price reduction or to demand that the seller repairs it before closing.

Cross-Cutting Tips: Communication is Gold

In CAMACHO BIENES RAÍCES we present a set of essential tips for each party, designed to ensure a smooth and successful transaction.

The common thread for success is a professional real estate agent and clear communication:

• Sellers: Be honest with your agent about the defects of the house. It will help you set a fair price and avoid surprises during the inspection.
• Buyers: Clearly communicate your “non-negotiables” (location, number of bedrooms, budget) to your agent. Don’t waste time viewing properties that don’t meet your essential criteria.